Download Mobilized: An Insider’s Guide to the Business and Future of Connected Technology, by SC Moatti
Those are several of the advantages to take when obtaining this Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti by on-line. However, just how is the method to obtain the soft documents? It's quite right for you to see this web page since you can obtain the link page to download and install the book Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti Merely click the link offered in this short article and also goes downloading. It will not take much time to obtain this e-book Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti, like when you require to opt for publication shop.
Mobilized: An Insider’s Guide to the Business and Future of Connected Technology, by SC Moatti
Download Mobilized: An Insider’s Guide to the Business and Future of Connected Technology, by SC Moatti
Why must await some days to get or obtain guide Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti that you buy? Why ought to you take it if you could obtain Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti the much faster one? You could find the very same book that you buy right here. This is it the book Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti that you could obtain straight after purchasing. This Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti is popular book on the planet, of course many people will certainly aim to have it. Why don't you end up being the first? Still puzzled with the way?
The means to obtain this publication Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti is really simple. You may not go for some places as well as spend the moment to only locate the book Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti Actually, you might not consistently obtain the book as you're willing. But right here, just by search and discover Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti, you can get the listings of the books that you actually expect. Occasionally, there are many publications that are showed. Those publications certainly will surprise you as this Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti compilation.
Are you curious about primarily books Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti If you are still confused on which one of guide Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti that must be acquired, it is your time to not this website to search for. Today, you will require this Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti as the most referred publication as well as the majority of needed publication as resources, in various other time, you can appreciate for some other books. It will certainly rely on your prepared demands. Yet, we consistently suggest that books Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti can be an excellent invasion for your life.
Also we discuss guides Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti; you may not locate the printed publications below. A lot of compilations are provided in soft data. It will precisely offer you more benefits. Why? The initial is that you may not need to lug the book all over by fulfilling the bag with this Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti It is for the book remains in soft data, so you can save it in gizmo. Then, you can open the device everywhere as well as review guide effectively. Those are some couple of benefits that can be got. So, take all benefits of getting this soft file publication Mobilized: An Insider’s Guide To The Business And Future Of Connected Technology, By SC Moatti in this internet site by downloading and install in web link offered.
Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?
SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us.
Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products.
Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products.
Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.
- Sales Rank: #264926 in Books
- Published on: 2016-05-02
- Released on: 2016-05-02
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .80" w x 6.20" l, .0 pounds
- Binding: Hardcover
- 192 pages
Review
“Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril.”
—Jonathan Badeen, cofounder and Senior Vice President of Product, Tinder
“For years, we talked about the rise of mobile, but the shift has definitively happened for people and it's imperative that businesses understand how to be successful. Moatti shares valuable insights for anyone who doesn't want to be left behind.”
—David Fischer, Vice President for Business and Marketing Partnerships, Facebook
“This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings.”
—Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail
“Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile.”
—Kira Wampler, Chief Marketing Officer, Lyft
“SC Moatti is a genius at making mobile products people love. In a disarmingly simple style that makes it accessible to a wide audience, mobilized provides the key to succeeding in mobile.”
—Andrew Chen, Head of Supply Growth, Uber
“This is an engaging and thought-provoking read. The book itself conforms to the first component of Moatti's Mobile Formula: its simplicity and efficiency make it a thing of beauty.”
—James Lattin, Robert A. Magowan Professor of Marketing, Stanford Graduate School of Business
“Mobile has taken the world by storm. Moatti has written a brilliant book that should be read by anyone who doesn't want to be left behind. Get it as quickly as you can.”
—Patricia Roller, founder and former CEO, Frog Design
“A fun and practical read for everyone who cares about understanding mobile.”
—Sverre Munck, Chairman of the Board, Opera Software
About the Author
SC Moatti is a mobile veteran from Silicon Valley and a recognized thought leader on mobile, innovation, and leadership. While serving as an executive at mobile pioneers such as Facebook, Trulia, and Nokia, Moatti launched and monetized mobile products that are now used by billions of people and have received prestigious awards, including an International Digital Emmy Award nomination. Moatti currently runs Products That Count, an organization that helps businesses of all sizes become mobile. She is a lecturer at Stanford University, where she earned her MBA and has a master of science in electrical engineering. For more information, visit www.scmoatti.com.
Nir Eyal is the author of the bestselling book Hooked: How to Build Habit-Forming Products. He is a frequent contributor to TechCrunch, Forbes, Psychology Today and often speaks at tech industry conferences for Fortune 500 companies.
Excerpt. © Reprinted by permission. All rights reserved.
Foreword
by Nir Eyal
I remember the first time I saw a URL. It was 1995, I was a teenager, and I was flipping through my hometown newspaper when I spotted a movie ad. At the bottom were the words “Check us out online at www . . .”
I had no idea what “www” meant, but being the nerd I was (and still am), I rushed to my computer. Eagerly, I waited 5 minutes for the spinning disks to boot up and weathered another 10 minutes of crashes and reboots.
Finally, I was able to type the URL into my Internet service provider's search bar, and Prodigy promptly took me nowhere. Instead of a web page, I got an error message.
Not that it would have mattered much.
Let me remind you that 1995 web pages were truly terrible. A look back at websites of yesteryear reveals hard-tonavigate, text-laden walls of words that no one would want to interact with today.
No wonder relatively few offline businesses shifted their resources into building an online presence. It would take years, if not a decade, after the first web browser was born for businesses to realize the importance of that lowly “www.”
Today, having a website is a requirement—it's the modern-day equivalent of hanging a shingle, announcing you are open for business.
The lesson here is that—at first—sweeping industry changes can easily be dismissed. They're often seen as something companies can get to later on, when time allows and budgets free up. But, of course, later on often comes too late and, while laggards are still deciding what to do, their competitors are cashing in.
As of this writing in late 2015, we're just seven years into the mobile revolution as marked by the opening of the Apple App Store in 2008—and yet what an incredibly rapid revolution it has been.
Consider this: whereas most companies just a decade ago lacked even a basic mobile presence, today entire multibillion-dollar enterprises operate only in the mobile space. In fact, many of the biggest players and service providers globally—such as Uber—only exist in mobile.
Like so many did when websites first arrived, small and medium-sized businesses today have ignored or neglected their mobile strategy. However, giving customers a way to do business with you through their mobile devices is fast becoming a necessity, as important as having a presence on the World Wide Web. Just as eagerly as I wanted to get online as a teenager to check out that particular movie's website, your customers want to interact with you through their mobile devices. CNN reported last year that over half of Internet usage comes from mobile devices in the US—a percentage that is significantly higher in other parts of the world where mobile is the only way to access the web.1
In this book, my friend Sophie-Charlotte (SC) Moatti gets you ready for what's to come.
I first met SC three years ago. She was working at Facebook and invited me to speak to her team. I was impressed. “I'm going mobile only,” she told me. “Trying to get my work done without a computer. I'm almost there . . .” When everyone else was still carrying around a laptop, SC was pioneering the effective use of mobile technology in ways the rest of us had yet to see.
SC recognizes the vital role mobile applications will play in our future. From her years of practice in mobile, she honed her craft and learned how to build mobile services and apps that get users engaged and keep them coming back.
In this book, she lays out the ground rules for what works and what doesn't in mobile. She shares insights she xii mobilized gleaned working at Facebook, Nokia, and other companies to give us her unique perspective on how to, in her words, “build products that count.”
Enjoy getting mobilized!
Most helpful customer reviews
3 of 4 people found the following review helpful.
Thought-provoking and fascinating.
By Graham Gillies
If you are expecting a dry tome of code and programming related material, you're not going to get it!
Instead of a tech-heavy litany of specs, we are treated to a real dissection of what makes us humans so attached to our technology and specifically our mobile technology.
The author takes great care to guide us through the reasons we love our mobile devices; the science, yes, but also the art, the psychology, the emotions that the designers of the tech manipulate to "make" us love our devices.
With a broad and deep look at the motivations and reasons, she leads us through such topics as impressionism, freudian psychology, how simplicity and elegance makes us like one mobile site versus another and many other avenues of exploration. A truly fascinating deconstruction of what would seem to be a rather simple topic, becomes an extremely complex and interesting look, not just at technology, but at what it means to be human and how that humanity is "mined" to design the latest and greatest mobile apps.
I am a long-time techie and holder of many US patents and most of my time is spent on the bits and bytes of technology; it was refreshing to read a book where human motivation, emotion and appreciation for art have supplanted the pure "techie" type manual. Thought provoking and fascinating.
2 of 3 people found the following review helpful.
A clear, concise, and simple explanation of the mobile revolution...that you don't have to be an IT/tech professional to enjoy.
By tklite
Wonderful book. I am not in the IT/tech industry, but I am curious about the mobil phenomenon. This book helped me understand what is going on, why, and where it is taking us. The information is extremely clearly set out and explained, which makes it perfect for a layperson like me. Further, her advice can be applied to all areas, not just mobile. But the brilliance of Moatti is to have added a layer of cultural and historical context so that the reader understands how the mobile revolution is impacting history itself and not just the gadget in our hands. Highly recommended!!
2 of 3 people found the following review helpful.
Engaging, insightful and useful!
By A. Longinotti
This book is a must-read for anyone interested in learning about "mobile-first" - SC Moatti is a pioneer in this area, with a unique perspective honed over years of trial and error. Not only is mobilized insightful and relevant, it is fun and quick to read - you almost feel like you are having a conversation with an interesting and engaging friend. Definitely one of my top-10 recommended books for product managers, marketing managers and business managers who are at all interesting in the mobile space.
Mobilized: An Insider’s Guide to the Business and Future of Connected Technology, by SC Moatti PDF
Mobilized: An Insider’s Guide to the Business and Future of Connected Technology, by SC Moatti EPub
Mobilized: An Insider’s Guide to the Business and Future of Connected Technology, by SC Moatti Doc
Mobilized: An Insider’s Guide to the Business and Future of Connected Technology, by SC Moatti iBooks
Mobilized: An Insider’s Guide to the Business and Future of Connected Technology, by SC Moatti rtf
Mobilized: An Insider’s Guide to the Business and Future of Connected Technology, by SC Moatti Mobipocket
Mobilized: An Insider’s Guide to the Business and Future of Connected Technology, by SC Moatti Kindle
Tidak ada komentar:
Posting Komentar